Artificial Intelligence (AI) has completely changed the way brands connect with their audiences. From personalized ad targeting to fully automated video creation. 2025 has ushered in a new era of advertising where creativity and data work together like never before.

Marketers no longer depend only on guesswork or endless A/B testing. Instead, they use AI to understand audiences at a deeper level, generate high-performing ad creatives, and even predict future trends. Even if it is a global brand like Nike or a small e-commerce store, AI-powered advertising tools are helping businesses achieve greater reach, better engagement, and higher ROI.

We will explore the 20 best AI in advertising examples of 2025 that show how companies are using AI to revolutionize their campaigns. We will also know what makes these strategies effective and how you can apply them to your own business.

20. Apple’s AI Product Launch Ads

Apple, founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne in California, is renowned worldwide for its innovative technology, sleek product design, and premium brand image. Apple has always been at the forefront of combining technology with creativity, ensuring that every product launch captures attention and excitement.

In 2025, Apple leveraged AI to create adaptive video ads for its iPhone campaign. These ads automatically adjust based on the viewer’s device type, location, and browsing behavior, delivering a personalized experience for each user.

For example, someone browsing on an iPad might see a focus on multitasking features, while a mobile gamer could see the iPhone’s gaming performance highlighted. Similarly, local promotions or app suggestions may appear depending on the user’s region or online activity.

This strategy ensures that each viewer experiences an ad that is relevant, engaging, and tailored to their needs without compromising Apple’s consistent brand messaging. By blending personalization with creativity, Apple makes each interaction feel unique, premium, and meaningful, increasing engagement and driving interest in the new iPhone.

Why it works:

• Personalized yet consistent with Apple’s premium image.
• Increases engagement while maintaining brand identity.

19. Uber’s AI Commute Ads

Uber, founded in 2009 by Garrett Camp and Travis Kalanick in San Francisco, California, transformed urban transportation by connecting riders with drivers through a convenient app. Known for innovation in mobility and user-centric technology, Uber constantly seeks ways to make rides more accessible and relevant for users.

In 2025, Uber implemented AI-powered predictive commute ads that anticipate when users are most likely to request a ride. The AI analyzes patterns such as daily routines, weather conditions, and location data to deliver timely offers.

For example, during office hours, commuters might see promotions for shared rides or express options, while on a rainy evening, users could receive discounts on solo rides to encourage them to stay dry.

This predictive advertising approach ensures that Uber’s offers are seen at the exact moment they’re most relevant, increasing the likelihood of engagement and bookings. By combining AI insights with timely promotions, Uber turns advertising into a service-oriented experience, where ads feel helpful rather than intrusive.

Why it works:

• Perfectly timed ads increase conversions.
• Ads feel like a service, not a disruption.

18. H&M’s AI Sustainable Fashion Ads

H&M, founded in 1947 by Erling Persson in Sweden, is a leading global fashion retailer known for affordable, trendy clothing and its commitment to sustainability. H&M has continually explored ways to combine fashion with technology, aiming to make shopping both stylish and responsible.

In 2025, H&M launched AI-powered sustainability-focused ads to educate and engage customers about the environmental impact of their choices.

For example, an AI-generated ad might highlight: “By choosing this organic cotton shirt, you save 2 liters of water compared to a conventional alternative.”

The AI analyzes product materials, production processes, and user behavior to create personalized messages that resonate with environmentally conscious shoppers.

This approach not only promotes H&M’s sustainable offerings but also empowers customers to make informed decisions. By providing transparent, data-driven insights, H&M builds trust, encourages eco-friendly purchases, and differentiates itself in a competitive market.

Why it works:

• Appeals to eco-conscious customers.
• Builds brand credibility in sustainability.

17. Disney’s AI Character Ads

Disney, founded in 1923 by Walt Disney and Roy O. Disney in California, is one of the most iconic entertainment companies in the world, known for its animated films, theme parks, and beloved characters. Disney has always focused on creating magical and immersive experiences for audiences of all ages.

In 2025, Disney introduced AI-powered personalized video messages as part of its advertising campaigns. Fans could interact with their favorite Disney characters and receive custom video greetings.

For example, Elsa from Frozen could say a child’s name directly and invite them to visit a Disney park, or Mickey Mouse could deliver a special birthday message.

This innovative approach turns standard advertising into a magical, interactive experience, making fans feel directly connected to the brand. Personalized content like this not only engages viewers emotionally but also encourages sharing on social media, effectively amplifying Disney’s reach.

Why it works:

• Magical personalization drives emotional connections.
• Perfect for family-focused marketing.

16. Google’s AI-Powered Local Ads

Google, founded in 1998 by Larry Page and Sergey Brin in California, is a global technology leader known for its search engine, advertising platforms, and innovative products. Google Ads has long been a cornerstone for businesses to reach targeted audiences online, and in 2025, the platform took hyperlocal advertising to the next level using AI-powered personalization.

With this new feature, Google Ads can create hyperlocal ad variations tailored to individual neighborhoods or even street-level data.

For example, two users living in the same city might see different local offers based on their exact location, demographics, browsing behavior, or local events.

A coffee shop downtown might show a special morning promotion to office workers nearby, while a user in a residential suburb sees an ad highlighting weekend brunch deals.

This approach ensures that ads feel highly relevant and timely, improving engagement and click-through rates. By leveraging AI to understand micro-level user preferences, Google enables advertisers to deliver meaningful messages that resonate with local audiences, making every ad feel personalized and valuable.

Why it works:

• Feels highly relevant to users.
• Improves CTR by removing “generic” messaging.

15. Starbucks’s AI Voice Ads

Starbucks, founded in 1971 in Seattle, Washington, by Jerry Baldwin, Zev Siegl, and Gordon Bowker, has grown into one of the world’s largest and most recognized coffeehouse chains. Known for its customer-centric approach and innovative use of technology, Starbucks constantly explores new ways to make coffee buying convenient, personalized, and engaging.

In 2025, Starbucks began experimenting with AI-powered voice ads on smart speakers and digital assistants. These ads allowed users to interact directly using voice commands, making it possible to order coffee or check promotions without ever touching a screen.

For example, while listening to a morning news briefing on a smart speaker, a user could hear a Starbucks ad and say, “Order my usual latte,” and the AI would place the order seamlessly.

This innovative approach turns traditional advertising into a direct, actionable experience, bridging the gap between exposure and purchase. It also enhances convenience and engagement by making ads interactive and practical, while positioning Starbucks as a forward-thinking, tech-savvy brand.

Why it works:

• Reduces steps between ad exposure and purchase.
• Makes ads actionable in real time.

14. Zara’s AI Fashion Forecast Ads

Zara, founded in 1974 by Amancio Ortega in Spain, is one of the world’s leading fashion retailers, known for its fast-fashion model and ability to quickly bring runway trends to everyday shoppers. Zara has always focused on staying ahead of trends and offering clothing that resonates with customer preferences.

In 2025, Zara integrated predictive AI into its advertising campaigns to showcase upcoming fashion trends before they hit the mainstream. The AI analyzes customer behavior, seasonal trends, geographic data, and social media aesthetics to recommend clothing items that are most likely to appeal to individual users.

For example, a user in a colder region might see ads highlighting trendy coats and boots for the season, while a fashion-forward influencer audience in a metropolitan area might see the latest avant-garde styles.

By personalizing recommendations, Zara not only engages customers with relevant content but also positions itself as a trendsetter. Users feel like Zara understands their unique style, increasing loyalty and encouraging early adoption of new collections.

Why it works:

• Makes the brand look like a trendsetter.
• Encourages early adoption from fashion lovers.

13. YouTube’s AI Ad Optimization

YouTube, founded in 2005 by Steve Chen, Chad Hurley, and Jawed Karim in California, has become the world’s largest video-sharing platform. With billions of users watching content every day, YouTube has always focused on helping creators and brands reach the right audience with engaging video content.

In 2025, YouTube introduced AI-powered ad optimization tools that automatically generate multiple versions of video ads. These variations can differ in text, thumbnails, call-to-action buttons, and even short video segments. The AI then tests these versions in real time, identifying which ads perform best for different audience segments.

This approach saves advertisers countless hours of manual A/B testing while ensuring maximum ROI. By continuously analyzing engagement, click-through rates, and viewer behavior, the AI ensures that the most effective ad version reaches the right audience at the right time. Brands can focus more on creativity while letting AI handle the optimization and targeting.

Why it works:

• Saves advertisers hours of manual testing.
• Ensures maximum ROI with data-driven results.

12. IKEA’s AI-Generated Home Ads

IKEA, founded in 1943 by Ingvar Kamprad in Sweden, is a global leader in home furnishing and furniture retail. Known for affordable, stylish designs and innovative shopping experiences, IKEA has always focused on helping customers envision how products will fit into their homes.

In 2025, IKEA took personalization to the next level by using AI-powered interactive ads. Customers can upload photos of their living spaces, and the AI automatically generates ads that showcase IKEA furniture perfectly placed within their rooms. This allows users to visualize products in real life before making a purchase, reducing uncertainty and boosting confidence.

This approach turns traditional advertising into a practical and engaging experience. Instead of simply showing furniture in generic showroom settings, IKEA enables customers to see how each item fits their unique style, space, and needs. The interactive nature of the ads also encourages social sharing, as users often showcase their “newly decorated” AI-generated rooms online.

Why it works:

• Bridges imagination with reality.
• Removes uncertainty from the buying decision.

11. Pepsi’s AI Music Collabs

Pepsi, founded in 1893 by Caleb Bradham in New Bern, North Carolina, has grown into one of the world’s most iconic beverage brands. Known for bold marketing campaigns, music collaborations, and pop culture partnerships, Pepsi has consistently pushed creative boundaries to engage its audience.

In 2025, Pepsi partnered with AI tools to launch music-based advertising campaigns that allowed fans to actively participate in content creation.

Using AI, users could remix Pepsi jingles or create short music tracks infused with the brand’s identity. The most creative submissions were then featured in official Pepsi campaigns, giving fans a chance to see their work recognized on a global platform.

This approach transforms traditional advertising into an interactive and participatory experience, turning consumers into co-creators. By blending AI, music, and branding, Pepsi not only engages its audience creatively but also strengthens emotional connections with the brand. Fans feel valued and involved, which increases both loyalty and social sharing.

Why it works:

• Blends creativity, community, and brand love.
• User-generated ads increase authenticity.

10. Airbnb’s AI Travel Story Ads

Airbnb, founded in 2008 by Brian Chesky, Joe Gebbia, and Nathan Blecharczyk in San Francisco, revolutionized the travel and lodging industry by connecting travelers with unique accommodations around the world. Known for innovation and user-centric experiences, Airbnb continues to redefine how people plan and enjoy trips.

In 2025, Airbnb introduced AI-powered personalized travel ads that go beyond traditional promotion. Instead of simply showing available listings, the AI generates customized travel itineraries for users based on their browsing history, preferences, past trips, and budget.

For example, a user who frequently searches for beach destinations might receive an ad highlighting a curated 3-day beach getaway with recommended stays, activities, and local dining options—all personalized to their style and spending capacity.

This approach transforms advertising into storytelling, allowing users to envision their next trip rather than just browsing options. By offering an AI-curated travel experience, Airbnb engages customers on an emotional level, making the ad feel personal, inspiring, and actionable. Users are more likely to book when they feel the itinerary was tailored just for them.

Why it works:

• Goes beyond product ads to storytelling.
• Creates aspirational and emotional connections.

9. McDonald’s AI Menu Ads

McDonald’s, founded in 1940 by Richard and Maurice McDonald in San Bernardino, California, has grown into one of the largest and most recognizable fast-food chains in the world. Known for its iconic menu items like the Big Mac and fries, McDonald’s has always focused on innovation in customer experience and marketing.

In 2025, McDonald’s implemented AI-powered dynamic digital menu ads to create highly relevant and timely promotions. These ads automatically adjust based on real-time factors such as weather, time of day, and location.

For example, on a rainy day, the AI might promote hot coffee and warm meals to appeal to customers seeking comfort. On a sunny afternoon, it could highlight ice cream and cold beverages, making the menu more enticing and contextually relevant.

This use of AI transforms the traditional menu into a smart marketing tool, tailoring recommendations to the customer’s immediate environment. It encourages impulse purchases, increases engagement, and ensures that each ad feels natural rather than forced.

By combining AI with real-time data, McDonald’s creates a seamless, customer-centric experience that drives both satisfaction and sales.

Why it works:

• Context-aware advertising feels natural.
• Increases impulse purchases.

8. Tesla’s AI Car Launch Campaign

Tesla, founded in 2003 by Elon Musk, Martin Eberhard, Marc Tarpenning, JB Straubel, and Ian Wright in California, has become a global leader in electric vehicles and clean energy solutions. Known for innovation, cutting-edge technology, and futuristic designs, Tesla constantly pushes the boundaries of automotive experiences.

In 2025, Tesla leveraged AI to create interactive virtual test drive ads. These ads allow users to explore a car model in 3D directly within the advertisement, giving them a realistic, immersive experience from the comfort of their home. What sets this apart is the personalization: AI tailors the features highlighted in the virtual test drive based on the user’s interests.

For example, families might see safety features prominently, while performance enthusiasts focus on acceleration, handling, and speed.

This approach transforms the traditional car ad from a static promotion into an experiential marketing tool, allowing potential customers to interact with the product in a meaningful way before ever stepping into a dealership. It also increases the likelihood of engagement and conversion, as users feel the ad is directly relevant to their needs and lifestyle.

Why it works:

• Makes ads experiential.
• Matches consumer preferences to product highlights.

7. Adidas’s AI Sports Moments Ads

Adidas, founded in 1949 by Adolf Dassler in Germany, is one of the world’s leading sportswear and athletic brands. Known for innovation, high-performance products, and iconic campaigns, Adidas has always embraced technology to connect with sports fans and athletes globally.

In 2025, Adidas partnered with AI to create real-time advertising during live sports events. For example, when Lionel Messi scores a goal during a live match, Adidas can instantly generate a short, AI-powered video celebrating the moment, highlighting the latest jerseys, boots, or sports gear. These videos are then automatically distributed across social media and digital channels, reaching millions of fans while the excitement of the moment is still fresh.

This strategy turns every significant sports moment into a marketing opportunity, making ads feel timely, relevant, and emotionally engaging. Fans are more likely to engage with content that celebrates their favorite athletes or teams in real time, while also introducing Adidas products in a natural, compelling way.

Why it works:

• Real-time marketing makes ads timely and exciting.
• Connects the brand directly to emotional fan moments.

6. Netflix’s AI-Tailored Trailers

Netflix, founded in 1997 by Reed Hastings and Marc Randolph in California, started as a DVD rental service and has since grown into one of the world’s largest streaming platforms. Known for its vast library of movies and shows, Netflix has consistently pushed the boundaries of personalized entertainment, using data and technology to deliver the right content to the right viewers.

In 2025, Netflix introduced an innovative way to enhance viewer engagement by using AI to generate custom trailers for each user. Instead of showing the same trailer to everyone, the AI analyzes individual viewing habits, preferences, and watch history. For example, a fan of action movies will see a trailer highlighting high-energy fight scenes and thrilling stunts, while a romance enthusiast will be shown moments of emotional connection and heartfelt storytelling.

This personalized approach makes trailers more relevant and appealing, increasing the likelihood that users will watch the full movie or show. It also helps Netflix keep viewers engaged on the platform, as every trailer feels tailor-made to their tastes. By combining AI with rich content libraries, Netflix transforms a simple marketing tool—the trailer—into a highly personalized, conversion-driving experience.

Why it works:

• Increases watch rates.
• Gives each user a reason to feel “understood.”

5. Sephora’s AI Beauty Assistant Ads

Sephora, founded in 1969 in France, is a leading global beauty retailer known for its wide range of cosmetics, skincare, and fragrance products. Sephora has always been at the forefront of innovation in beauty retail, combining in-store experiences with digital solutions to help customers discover products they love.

In 2025, Sephora took personalization and interactivity to a whole new level by integrating AI with augmented reality (AR) in its ad campaigns. Customers can upload a selfie, and the AI analyzes facial features, skin tone, and personal preferences to recommend suitable products. What makes this truly engaging is the AI’s ability to show a virtual “before-and-after” makeover right within the ad unit, allowing users to see exactly how a lipstick, foundation, or eyeshadow would look on them before making a purchase.

This approach transforms traditional ads into interactive experiences, turning passive viewers into active participants. It reduces uncertainty about products, increases confidence in purchase decisions, and makes the shopping experience fun and engaging.

Why it works:

• Engages customers directly with interactive experiences.
• Reduces uncertainty about how products will look.

4. Amazon’s Predictive Product Ads

Amazon, founded in 1994 by Jeff Bezos in Seattle, Washington, started as an online bookstore and has since evolved into one of the world’s largest e-commerce and technology companies. Known for its vast product selection, fast delivery, and innovative services, Amazon has consistently leveraged technology to enhance customer experiences.

In 2025, Amazon introduced AI-powered predictive advertising, taking personalization to new heights. By analyzing a customer’s browsing history, purchase behavior, and household trends, Amazon’s AI can now display ads for products the customer is likely to need—even before they search for them. For instance, if a user frequently purchases fitness equipment and has recently browsed yoga mats, the AI might display an ad for a new yoga mat brand, anticipating the user’s needs.

This approach not only makes advertisements more relevant but also enhances the shopping experience by presenting products that align with the customer’s interests and habits. By predicting needs and preferences, Amazon’s AI ensures that ads are timely and contextually appropriate, leading to higher engagement and satisfaction.

Why it works:

• Anticipates customer needs.
• Reduces friction in the buying journey.

3. Spotify’s AI Playlist Ads

Spotify, founded in 2006 in Sweden, has grown into one of the world’s most popular music streaming platforms, serving millions of users across the globe. Known for its personalized playlists and smart recommendations, Spotify has always focused on delivering content that matches individual tastes and moods.

In 2025, Spotify took personalization in advertising to the next level by using AI to create dynamic audio ads. These ads are not one-size-fits-all—they adapt based on user mood, activity, and music preferences.

For example, someone listening to a high-energy morning workout playlist might hear a Nike ad promoting running shoes, paired with motivational music that complements the playlist. Meanwhile, a listener relaxing with calm jazz in the evening could hear an ad for a wellness app or a cozy café nearby, perfectly matched to their mood.

This approach makes the ads feel natural and relevant, rather than intrusive. Users are more likely to engage with and remember an ad that fits seamlessly into their listening experience. Additionally, it allows brands to reach their audience at the perfect moment, boosting conversion rates and ad effectiveness.

Why it works:

• Matches the ad with the exact moment the user is in.
• Feels less like an interruption and more like a natural fit.

2. Nike’s Personalized Video Ads

Nike, founded in 1964 as Blue Ribbon Sports and officially becoming Nike, Inc. in 1971, is one of the world’s leading sportswear and athletic brands. Known for iconic slogans like “Just Do It” and innovative marketing campaigns, Nike has always focused on inspiring people to achieve their best.

In 2025, Nike took advertising personalization to a whole new level by using AI to create short, customized video ads for individual customers. These videos aren’t generic—they are tailored specifically for each person. The AI takes into account the user’s name, fitness goals, and even local weather conditions to recommend products that are relevant and timely. For example, someone training for a marathon in a rainy city might see a personalized ad highlighting Nike’s latest waterproof running shoes.

This approach makes the ads feel personal and helpful, rather than intrusive. Customers feel like Nike understands their individual needs and lifestyle, which naturally increases engagement and brand loyalty.

Additionally, these AI-generated ads save time and resources for Nike. Instead of creating hundreds of separate campaigns for different segments, the AI automatically generates personalized videos at scale, ensuring that each viewer receives the most relevant content possible.

Why it works:

• Personal connection drives stronger engagement.
• Relevance makes ads feel helpful rather than intrusive.

1. Coca-Cola’s AI-Powered Creative Studio

Coca-Cola, one of the world’s most famous beverage brands. It was founded in 1886 by Dr. John S. Pemberton in Atlanta, Georgia. Over the years, Coca-Cola has become much more than just a soft drink—it’s a symbol of happiness, sharing, and memorable advertising. From the legendary “Share a Coke” campaign to “Open Happiness”, Coca-Cola has always found creative ways to connect with people worldwide.

In 2025, Coca-Cola introduced an exciting innovation: the AI Creative Studio. This platform allowed fans to create personalized artwork and advertisements just by typing text prompts. By combining generative AI with Coca-Cola’s iconic brand elements—like the red color palette, the classic bottle shape, and familiar typography. The brand lets users become co-creators rather than just viewers.

This approach made advertising fun and interactive. Fans could design visuals that reflected their personalities while keeping the Coca-Cola identity intact. Many shared their creations on social media platforms like Instagram, Twitter, and TikTok, helping the campaign go viral.

Additionally, Coca-Cola gained valuable insights from this initiative. By seeing which colors, styles, and themes people preferred, the brand could better understand trends and customer preferences, helping them plan future campaigns that truly resonate.

Why it works:

• Interactive, making consumers part of the brand story.
• Encourages massive social sharing, creating viral moments.

Conclusion

AI has moved far beyond being just a “tool” in advertising — it’s now the creative partner for brands. From Coca-Cola’s co-creation studio to Nike’s hyper-personalized videos and Airbnb’s travel story ads, these 20 AI advertising examples of 2025 show us how innovation is shaping the future of marketing.

For businesses, the message is clear: AI is not replacing creativity; it’s enhancing it. The brands winning today are those that combine human storytelling with AI-powered intelligence.

So whether you’re a small business running Facebook ads or a global brand with millions in budget, the opportunity to use AI in advertising is bigger than ever.

FAQs (Frequently Asked Questions)

Question 1: What is AI advertising?

Answer – AI advertising refers to using artificial intelligence tools (like machine learning, computer vision, or generative AI) to create, optimize, or deliver ad campaigns. It makes ads smarter, faster, and more personalized.

Question 2: Why should businesses care about AI ads in 2025?

Answer – Because AI reduces wasted ad spend, personalizes content at scale, and increases ROI. With rising ad costs on Facebook, Google, and TikTok, AI is the competitive edge businesses need.

Question 3: Can small businesses use AI for ads, or is it only for big brands?

Answer – Absolutely! Tools like Canva AI, ChatGPT, Dilogs, and Lumen5 allow even solo entrepreneurs to generate ad copy, images, and videos quickly and affordably.

Question 4: What’s the future of AI in advertising beyond 2025?

Answer – We’re heading toward real-time, predictive, hyper-personalized ads — where every user sees a unique version of the same campaign. Think “Netflix trailers” for every product.